We’re buzzing to share a little preview of a new brand we’ve been working on…Introducing Faer Coffee. We built this brand from the ground up, starting with a clear definition and understanding of the ambition and future audience of the business. This was followed by name creation and the visual identity.

The Solution

The name Faer itself has origins in old English, meaning ‘Journey’. The start of any journey is unknown and exciting, and it was important to capture this ‘idea’ in the brand name. The identity is an oxymoron of clean sophistication and playfulness, stark white and vibrant cobalt blue & red. Much more to come from this exciting coffee roaster in 2024. Stay tuned!