Piranavan Vimalraj approach me in the 2020 to build a brand for his business that would transform the barbering business.

The Solution
A monochromatic brand palette was designed to become a backdrop to the individual barbers brands, allowing them to shine in the space. Aimed at a youthful target audience, the brand needed to fit in to their worlds. The outcome is a bold, imaginative and inspiring look and feel, with a tone of voice that captured the attitude of it’s audience.