Dream Story began with founder Adam Arquette and an unlikely mix of influences: Billy Idol’s Eyes Without a Face, a love of cats and a desire to create something deeply personal. Rather than follow familiar café conventions, we embraced the unexpected, building an idea around individuality, curiosity and character that would make this neighbourhood destination impossible to forget.

We created an expressive identity that deliberately avoids the expected language of neighbourhood cafés. Distinctive illustration, typography and playful details give Dream Story its own unmistakable personality, moving effortlessly from coffee and brunch by day to tinned fish, small plates and vermouth by night. The result feels eclectic, intimate and memorable, just like the place itself was intended to be.