Circle Square is a Global experience design agency with offices in London, Paris, Dubai, Hong Kong and Singapore. They have an impressive client list from the likes of Johnnie Walker, Lancome, Kiehl’s, Gucci and many more.

The Solution
We worked with Circle Square to refresh their brand and digital presence. Originally, a monochromatic brand, we introduced a vibrant and contemporary colour palette to enhance the personality of the business. The shapes in the identity represent the two sides to the business; Innovative creativity and Rational reality. It was important these two shapes felt connected to each other, as they are in the design process. For the logotype we used Avenir which has a modern and elegant feel to its structure. We introduced an icon suite made completely of Circles and Squares, that would represent the various services.